East Coast Blues

May 15, 2019

PhotographyBobby Bense | Mel Carrero for Spell

Styling /Model/Editing Helen Janneson Bense

Location – Gold Coast (Xanadu Main Beach Resort) | Byron Bay (Bask + Stow + Peaceful Byron Airnbnb) | BluesFest


Wild Bloom Maxi Skirt | Posy one piece

Maisie Skirt | Maisie Crop

Seashell Organic Ruched Skirt |Camp Fire Lounge top

Kimba Scarf | Alfie Jacket

Dakota Palms Bikini


Lunar Love Flash Tattoos | Belle Mare Necklace | Mandala Medallion | Stargazer Necklace | Vintage Sun Necklace | Long Coin Necklace | Night Sky Necklace


Juno Boater | Spencer Boater (special) | Umbria Bag | Ezra Bag | Tan Ankle Boots Similar | Sleddly Boots | Naida Wedges | Vera sandals

This was probably one of the most fun family trips we’ve had over the school holidays. Being Easter, school holidays and Bluesfest, you can only imagine how overloaded Byron was. Nevertheless when you adapt to the fact that traffic and parking will be slower, it is just so worth it. The bustling energy and cumulative excitement of everyone was exhilarating.

We first landed in Gold coast as it’s an easy and direct flight from Perth and under an hour drive to Byron. There are so many picturesque spots to stop along the way too, like Rainbow Bay. Every bit as magical as the name suggests. We stayed at Main beach at the lovely Xanadu Resort. We had spectacular ocean views from our balcony and the beach only steps away. The kids boogie boarded all day long while we enjoyed some quiet slow holiday moments to rest and rejuvenate before we headed into what we knew would be a super high energy state for Bluesfest.

Byron never disappoints. Ever. Our stay began at Bask and Stow, a relaxing, luxurious and convenient spot to stay when you want to be close to everything. The suites are so beautifully and stylishly appointed with all your needs and the plunge pool area is the perfect oasis for a little respite from the Byron sun. You’ll want to take a million photos here as every corner is so instagrammable!

From here we moved to the most beautiful Airbnb thanks to the lovely crew at Spell. It was actually my Byron dream home…the wardrobe, the kitchen, the bathrooms, the wardrobe! haha! It was so tastefully designed with so many beautiful bohemian details. It was such a wonderful place to rest after each big day at Blues.

This Bluesfest was a wonderful journey through time for us and a bonding experience for our family. Living my 20’s listening to Ben Harper and Jack Johnson and finally seeing them both perform live brought all the memories flooding back. I had a few sweet moments remembering when I was pregnant with Jade, and when Bobby and I were married, always with Jack Johnson on repeat. It was so fun to share these moments with our kids. They even remembered so many of the songs from when they were little. It’s these shared experiences that bring our family so much closer.

Each day I got to do what I love most! Play dress ups in the most beautiful Spell clothing, connect and dance with a tribe of divine, inspiring women, and listen to some awesome tunes. Some of my favourite moments were hanging out at the Spell stall with that amazing pink piano set up by the talented Lucy. My kids absolutely loved this and I loved watching them fall deeper in love with music.

Head over to Spell to read a little interview about my mothering journey and to check out the new Lioness collection. It’s incredible!

With love and gratitude,

Helen xx

All text and images copyright © Helen Janneson Bense 2020

Festival Inspiration

March 26, 2015

Flash Tattoos | Grace Bijoux Anklets

General Pants Top | Shorts | Bag | Hat | Lovestrength Caspian Belt | Vanessa Mooney body chain

Flash Tattoos | Morgan Patricia custom Opal ring | Embella Paua Shell ring | The 2 Bandits Floyd’s Ring | Special J creations Lotus ring | Dixi tribal

General Pants shorts + bag | Lovestrength Caspian belt | Rings – Lavalinks | Sunahara – White Opal | White Opal midi | Statement V | V midi rings | Cuffs – Embella | The 2 Bandits

Embella Cuffs/bracelets | Embella Turquoise + Tribal ring | Eastern Soul Stud Band | Vanessa Mooney Turquoise Nova ring | Sunahara midi rings

I’m not your type bikini | Lovestrength belt | Torchlight Jewelry necklace

Samantha Wills Bohemian Bardot rings  silver + black | Skin Feelings Bindis | Embella tribal ring + cuff | Sunahara Statement V ring | Alushia Sanchia Thunderbird cuff



Mate the Label La Lune Stella tee | General Pants shorts | Asos hat

Flash Tattoos | Morgan Patricia custom Opal ring | Embella Paua Shell ring | The 2 Bandits Floyd’s Ring | Special J creations Lotus ring | Dixi tribal

Toby Heart Ginger Top + Shorts | Sunahara Opal necklace

Toby Heart Ginger shorts | Embella cuff | Bahgsu Jewels Turquoise cuff | Embella Larimar | Solar Quartz + Tribal rings | Ono Jewellery Opal ring | Don Biu moon midi

Sum Leta Top | PilyQ bottoms | Grace Bijoux belly chain | Samantha Wills necklace + cuff + rings | Embella tribal rings | Midsummer Star midi rings


PilyQ bottoms | Grace Bijoux belly chain | Samantha Wills necklace + cuff + rings | Embella tribal rings | Midsummer Star midi rings


PhotographyBobby Bense

Model/StylingHelen Janneson Bense

Location – Western Australia


Tan + Body Shimmer

Nails – Willow Byron Bay – Use discount code GYPSYLOVINLIGHT at checkout

Hair – The Nest Hair Boutique


With festival season heating up I’ve been tuning into the vibe and so has my wardrobe. Here are a few of my favourite festival inspired looks. Hope this post gives you guys some inspiration and gets those creative juices flowing!

With love and gratitude,

Helen xx

Festival Style

March 6, 2015

PhotographyBobby Bense

Model/StylingHelen Janneson Bense

Location – Sorrento beach, Western Australia

Outfit Details

Savannah Blouse – Turquoise Lane

Belt + NecklaceSilk Road

Rings – Turquoise Nova | Larimar | Band of Five | Midi Mandala rings

Bikini Bottoms


Nails – Willow Byron Bay

This was such a fun outfit to create and wear on this free loving afternoon at the beach. Wind in my hair, jewels jingling with each step as I danced my little dance across the beach. This festival inspired look paired some of my all time favourites together – silk road tribal jewellery, spell lace via turquoise lane + the fifth element life mandala rings. This lace top is by far one of my most treasured wardrobe pieces right now. I can’t get enough if it, and such a versatile piece to style in so many different ways. Perfect with denim cut offs, maxi skirt or wear it open as a lovely light layer for those cooler summer evenings. Ahhhh summer nights…making the most of them while they are still here and drinking it all in.

With love and gratitude,

Helen xx

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